Superó al capítulo final de MASH

El Super Bowl 2010 bate el récord mundial de audiencia en EE.UU

18:33 (8 Feb)- La final del Super Bowl disputada ayer fue vista por más de 106 millones de personas, con lo que se convirtió en el programa más visto en la historia de la televisión al superar al capítulo final de "M-A-S-H", que registró 105,97 millones de televidentes en 1983. La medidora de audiencias The Nielsen Co...... calculó que 106,5 millones de personas vieron la victoria de los Saints de New Orleans sobre los Colts de Indianápolis; de esta manera, el match barrió el récord previo del Super Bowl, registrado el año pasado, cuando 98.7 millones de personas sintonizaron la final de fútbol estadounidense entre Arizona y Pittsburgh.

El mercado con más espectadores fue, obvio, New Orleans. Sin embargo el segundo no fue Indianápolis sino Washington, donde una tormenta de nieve al parecer mantuvo a muchos residentes en casa, frente al televisor.

Con respecto a los spots publicitarios, Dorito's fue el gran ganador en una medida de interés en los comerciales que se transmitieron durante el Super Bowl. TiVo Inc. dijo que el anuncio de la compañía de tentapiés en la que un niño le dice a un hombre que mantenga sus manos lejos de sus papitas y las de su mamá fue retrocedido y vuelto a ver en el 15 por ciento de los hogares con grabadoras de video digital.

En tanto, una promoción grabada en secreto de CBS con David Letterman, Jay Leno y Oprah Winfrey quedó en segundo lugar, seguida de un anuncio de Snicker's con Betty White y Abe Vigoda.

FUENTE: AP.

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Canal		Febrero	Marzo
	Telefe	8.8	9.4
	Canal 13	8.7	8.3
	Canal 9	4.6	5
	América	4.8	4.6
	Canal 7	3	3

Fuente: IBOPE

Señal		Rating
TN		2.1
Crónica TV		1.4
Disney Channel		1
Canal 26		1
Cartoon Network		0.8
C5N		0.8
Fox Channel		0.5
Fox Sports		0.5
Space		0.5
TYC Sports		0.5

Mes: Febrero 07.00 a 24:00 Hs. - ''Hogares''

Fuente: IBOPE

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